Palet branding refers to the selection and use of visual elements that define your brand’s look and feel, including:
Color Palette: Primary, secondary, and accent colors that reflect your tone
Typography: Fonts that convey your brand voice (modern, classic, bold, playful)
Logo Usage: Guidelines for logo size, spacing, and color use
Style Guide: A full visual system that ensures consistency across web, social, and print
This process ensures your brand looks polished and professional wherever it appears — from your website to your Instagram feed.
Their goal was to build a modern, feminine, and nature-inspired brand that would appeal to a young, eco-conscious Indonesian audience.
Discovery session to understand the brand tone, mission, and customer base
Competitor and audience visual research
Moodboard and tone exploration (natural, calming, elegant)
Custom color palette featuring soft greens, nude pinks, and earthy tones
